Increase Sales with Existing Clients

 

One of the largest revenue generating activities in your business is with your existing clients. According to SmallBizTrends.com, the probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is 5-20 percent.

  • 80 percent of your future profits will come from just 20 percent of your existing customers.
  • 65 percent of a company’s business comes from existing customers.
  • 32 percent of executives say retaining existing customers is a priority.
  • A typical American business will lose 15 percent of its customers each year.
  • 27 percent of small business owners estimate that 11-20 percent of first time customers don’t return to their business.

 

Segment Clients

 

This is key to talking specifically to your client's needs and wants and keeping your business top of mind. Instead of spamming your clients with general content, get more specific and segment them according to their last purchases, birthdays, locations etc. 

 

Segmenting your clients will deliver more specific messages to them and they will feel more connected to your brand which increases their loyalty and purchases. 

 

 

Upselling

 

That term has had a bad rep, but upselling is giving your clients more of what they already love and want from your products and/or services. Show them other ways your business can enhance their experience. Give them upgraded versions of past products or services, show them new ways to use your products and give them the opportunity.

 

 

Use Promotional Products

 

Using promotional products is a simple, affordable and effective way to increase sales with existing customers with the soft approach of offering a gift with purchase, or sending top spenders exclusive VIP gifts for their loyalty. Promotional products have long been a marketing tool to remind existing clients of their favorite brands.

 

 

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